Specialist digital consultancy for OOH, malls, and retail media across the UAE and GCC. Your trusted partner for approvals, technical solutions, and business support in the UAE.
01 / ABOUT US
Catalyst ME is a digital consultancy for OOH and retail media, working across the UAE and GCC.
Catalyst ME has supported OOH, malls and digital infrastructure projects since 2012, with more than 15 years of experience navigating the UAE and over 100 projects delivered.
15+
Delivering OOH and digital infrastructure projects across the GCC region.
100+
Specialised D-OOH consultancy from initial design through final deployment and optimisation.
OUTDOOR, MALL AND RETAIL
OOH, Mall and Retail media projects — Digital assets, screens and CMS operations for landmark destinations across the Emirates.
Billboard digitalization in partnership with the RTA / Mada Media
Delivery of a network of digital screens.
Operations of digital screens, stands, POSM, retail events and outdoor assets.
Design proposal and planning for digital assets during the construction phase.
Asset management and third-party certification.
Delivery of a network of digital screens and stands for retailer brands.
Digital screens, stands, POSM and events across both airports.
Digital operations partnership.
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12Hardware / CMS / Performance
Expert guidance on screen specifications — pixel pitch, brightness, resolution and location-specific considerations for optimal performance.
Scalable CMS platforms with automation, DOOH network compatibility, and smart triggers with environmental sensors for real-time responsiveness.
Benchmarking against DOOH and retail performance standards and innovation trends for future-ready infrastructure.
Media Operations
Technical and operational terms aligned to achievable delivery.
Review concessionaire obligations against industry standards, ensuring comprehensive coverage and realistic expectations.
Validate service level agreement terms against achievable engineering and operational timelines.
Analyse penalty clauses, milestone dependencies and scope boundaries to optimise risk allocation and change management.
Draft and revise technical appendices to ensure clarity and enforceability of all technical requirements.
Design / Supervision / Approvals
Complete technical engineering delivery, including design documentation, site supervision, and coordination of all required authority approvals.
Align concessionaire and contractor designs across all project phases.
Assess planned locations, validate readiness and identify potential challenges.
Coordinate authority approvals and discussions, with engineering and third-party verification for complex, high-load digital signage sites.
Validate IP rating, brightness, contrast, refresh rate and climate suitability.
Assess power efficiency, maintenance, durability and warranty coverage.
Identify upgrade options for priority locations.
Malls / Retailers / Media Owners
Represent clients in technical reviews, vendor meetings and critical inspection processes.
Validate and approve technical milestones, installations and commissioning with rigorous quality standards.
Manage escalations, conflict resolution and testing procedures, with consistent progress reporting.
A dedicated team with regional presence in the Middle East. Contact us to discuss your requirements.